Abu Dhabi – Mubasher: RAK Ceramics announced that it will be showcasing a wide range of tiles and sanitaryware at Cersaie 2015 in Bologna, Italy between 28 September and 2 October.

The Abu Dhabi-listed company said it expects to attract over 100,000 visitors from 153 different countries, according to a statement released Wednesday.  

Earlier in 2015, RAK Ceramics strengthened its European team as part of an ongoing value creation plan, said RAK Ceramics CEO Abdallah Massaad, adding that the team is now working to accelerate growth initiatives for the company’s European business in cooperation with existing joint venture partners.

The leading manufacturer of lifestyle ceramics solutions considers the Cersaie exhibition an important date on its calendar. The company has had a strong presence at the event for the past six years.

“Cersaie is hugely important for RAK Ceramics and is one of the most important exhibitions for our product categories. We have always had a positive response from attendees and we expect this year to be no different,” noted Massaad, adding that the European Market has become an increasingly important market for the UAE ceramics firm.