Etisalat has signed a strategic video contribution and distribution partnership agreement with Tata Communications that is specifically targeted at media and communication vertical segment, Trade Arabia reported.

Etisalat, with its partner, has established a Video Connect node hosted in Dubai. This global video network is designed to help broadcasters, studios and production houses deliver video content flexibly and cost-effectively to media hotspots worldwide. Video Connect is designed with on-demand and customisation capabilities, enabling media personnel to deploy specialised feeds based on location and time zone.

John Lincolin, Senior Vice President Business Marketing at Etisalat, said: "We constantly strive to be on par with technological evolution by developing and distributing the market’s latest innovations. Our dependable infrastructure will ensure permanent availability of bandwidth and seamless video transmission, providing the impetus for better and more economical video transport solutions.”

Radwan Moussalli, Managing Director and Regional Head, Middle East and North Africa, Tata Communications, said: "This agreement enhances the video service offerings for both Tata Communications and Etisalat. Our strength in acquisition and distribution of video for multiscreen OU (occasional use) such as sports events and live linear, coupled with Etisalat’s strong regional network makes it a compelling value proposition for media organisations. By offering end-to-end management, we are providing a platform for customers to gain new business opportunities in both, emerging and global markets."