Commercial Bank International (CBI) today announced the appointment of Fida El Samad as Head of Corporate Communications & Marketing. Her key responsibilities will be to define and implement all the internal and external communication strategies and marketing programs for CBI.

Kris Babicci, CBI’s CEO, commented on the appointment: “We are happy to welcome Fida to the CBI team. We, at CBI, believe in leveraging our management talent and attracting qualified professionals. We look forward to Fida’s contribution to delivering specific stakeholder engagement initiatives to support CBI’s growth. Her knowledge and skills will help us in further advancing the Bank’s profile.”

Fida El Samad commented on her appointment: “It is a genuine privilege for me to take on this role at such an exciting time for CBI and the industry. I look forward to working with the CBI team of professionals and to driving further the Bank’s new Brand launched last year.”

Fida is a seasoned communications professional with over 23 years of professional experience including 10 years at a senior role in Corporate Communications with particular expertise in the financial services industry in the UAE. She holds a masters degree in English Literature from the American University of Beirut.