SA Level LLC has signed a Memorandum of Understanding (MoU) with Dubai World Central (DWC) to purchase property for Level City, a lifestyle and luxury development in DWC, Construction Week Online reported.

Project developer SA Level LLC, in collaboration with Dubai architects, is in the process of designing the project masterplan.

“We are looking at creating a unique luxury complex combining hospitality, leisure and entertainment across an area of 110,000m². This project will also leverage our focus on innovative and iconic technologies which articulate the philosophy of the Level brand. Dubai World Central’s unique urban ‘live and work’ concept, together with its infrastructure and strategic location as well as facilities provided to businesses, made it the perfect location choice for our project,” said Simon Afram founder and president of SA Level LLC.

A strategic initiative of the Government of Dubai, DWC is known as the world’s first purpose-built aerotropolis. Located near the Jebel Ali Port, DWC delivers unique multimodal capabilities that support a bunch of activities including logistics, aviation, commercial, exhibition, residential and leisure-related businesses.