Inbound tourism from the UAE, Saudi Arabia, and Jordan soared by 400% in the last three months, according to the Tourism Activation Authority’s (TAA) head of International Tourism Ahmed Shoukry, reported Daily News Egypt.
The Ministry of Tourism is hoping for regional tourism to reach 20% of the total inbound tourism to Egypt, stated Shoukry.
Besides the GCC, Jordan represents around 80% of the total Arab tourism to Egypt, Shoukry said, adding that the ministry has been successful in promotional efforts targeting the region over the last five months.
Shoukry believes that the promotional efforts made by the sector will be active within the coming months, showing a variety in marketing techniques and targeted areas.
Hence, Shoukry will visit South Africa with a TAA delegation on Monday to promote for Egyptian tourism, particularly since South African tourists spend an average of $130 per individual per night, against a $60 average for other types of tourists.
In May and in collaboration with EgyptAir and hotels, the Ministry of Tourism launched a tourism programme in Sharm El-Sheikh and Hurghada. Prices began at $450 per individual for three nights for tourists from Saudi Arabia and Kuwait.
Tourism Minister Hisham Zaazou highlighted in an interview with Daily News Egypt in September that Egypt would launch the “Masr Qareeba” (“Egypt is Near”) programme across the region within days.
Egypt aims to generate tourism revenues worth $10.5 billion by the end of the fiscal year (FY) 2014/2015, according to an official.
The TAA plans to take part in 21 international tourism bourses in different markets that export tourism to Egypt.
“Incentives are ongoing for private charter flights, particularly for tourist airports in Hurghada, Sharm El-Sheikh, Luxor and Aswan,” noted the official.
“A new category is being formed within Gulf tourism, and it is made up of youth. This category is different from that of older Gulf tourists whose trips are limited to Cairo and Alexandria only,” said Elhamy Zayat, Chairman of the Egyptian Federation of Tourist Chambers, adding that he is hopeful concerning the possibility of attracting this sort of tourists to Egypt again, away from other locations including Turkey, Malaysia and Europe.
The Ministry of Tourism is hoping for regional tourism to reach 20% of the total inbound tourism to Egypt, stated Shoukry.
Besides the GCC, Jordan represents around 80% of the total Arab tourism to Egypt, Shoukry said, adding that the ministry has been successful in promotional efforts targeting the region over the last five months.
Shoukry believes that the promotional efforts made by the sector will be active within the coming months, showing a variety in marketing techniques and targeted areas.
Hence, Shoukry will visit South Africa with a TAA delegation on Monday to promote for Egyptian tourism, particularly since South African tourists spend an average of $130 per individual per night, against a $60 average for other types of tourists.
In May and in collaboration with EgyptAir and hotels, the Ministry of Tourism launched a tourism programme in Sharm El-Sheikh and Hurghada. Prices began at $450 per individual for three nights for tourists from Saudi Arabia and Kuwait.
Tourism Minister Hisham Zaazou highlighted in an interview with Daily News Egypt in September that Egypt would launch the “Masr Qareeba” (“Egypt is Near”) programme across the region within days.
Egypt aims to generate tourism revenues worth $10.5 billion by the end of the fiscal year (FY) 2014/2015, according to an official.
The TAA plans to take part in 21 international tourism bourses in different markets that export tourism to Egypt.
“Incentives are ongoing for private charter flights, particularly for tourist airports in Hurghada, Sharm El-Sheikh, Luxor and Aswan,” noted the official.
“A new category is being formed within Gulf tourism, and it is made up of youth. This category is different from that of older Gulf tourists whose trips are limited to Cairo and Alexandria only,” said Elhamy Zayat, Chairman of the Egyptian Federation of Tourist Chambers, adding that he is hopeful concerning the possibility of attracting this sort of tourists to Egypt again, away from other locations including Turkey, Malaysia and Europe.
Source:
Mubasher
