The Abraaj Group, a leading investor operating in global growth markets, has announced the successful full exit of its investment, through one of the Group’s Funds, in Tunisia.
In 2012, the Abraaj Group had invested in Moulin d’Or, a leading producer of baked goods in Tunisia, according to a statement issued by The Abraaj Group.
The Group’s close operational and financial support has enabled its expansion in the region, with the creation of a joint venture in Algeria and the increase of exports to Libya, in addition to its market-leading position in its home country of Tunisia.
Moreover, Abraaj has also built a strong distribution network, with 160 independent distributors reaching over 8000 points of sale.
The report noted that Moulin d’Or seeks to further develop its product range at its newly constructed flagship state-of-the-art plant.
“Our experience of investing in the FMCG sector, combined with Moulin d’Or’s solid brand positioning, has enabled us to bring fresh products to the market every year, successfully serving both consumers and the Company. Moulin d’Or has built a highly defensible market-leading position, and it will continue to grow in demand and gain a broader footprint in North Africa thanks to its unique approach to product innovation,” said Managing Director at The Abraaj Group Adel Goucha.
Meanwhile, Founder of Moulin d’Or Souhail Ben Aissa noted that Abraaj had inspired Moulin d’Or to innovate with new products in the last three years, representing 45% of our revenues.
Photo Credit: Arabianeye-Reuters
In 2012, the Abraaj Group had invested in Moulin d’Or, a leading producer of baked goods in Tunisia, according to a statement issued by The Abraaj Group.
The Group’s close operational and financial support has enabled its expansion in the region, with the creation of a joint venture in Algeria and the increase of exports to Libya, in addition to its market-leading position in its home country of Tunisia.
Moreover, Abraaj has also built a strong distribution network, with 160 independent distributors reaching over 8000 points of sale.
The report noted that Moulin d’Or seeks to further develop its product range at its newly constructed flagship state-of-the-art plant.
“Our experience of investing in the FMCG sector, combined with Moulin d’Or’s solid brand positioning, has enabled us to bring fresh products to the market every year, successfully serving both consumers and the Company. Moulin d’Or has built a highly defensible market-leading position, and it will continue to grow in demand and gain a broader footprint in North Africa thanks to its unique approach to product innovation,” said Managing Director at The Abraaj Group Adel Goucha.
Meanwhile, Founder of Moulin d’Or Souhail Ben Aissa noted that Abraaj had inspired Moulin d’Or to innovate with new products in the last three years, representing 45% of our revenues.
Photo Credit: Arabianeye-Reuters
Source:
Mubasher
