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SASCO leases advertising media for SAR 40m

SASCO leases advertising media for SAR 40m
Photo Credit: Arabianeye-Reuters
SASCO
4050
-2.10% 55.80 -1.20

Riyadh-Mubasher: Saudi Automotive Services Co. (SASCO) signed on Monday an agreement with AB Group at a total value of SAR 40 million.

Under the agreement, the group bought the exclusive advertising franchise, which includes the audio and video media in SASCO’s stations for five years, starting from the signing date.

The move aims to diversify the company’s sources of income, and the relevant financial impact will materialise in the first quarter of 2016.