Riyadh-Mubasher: Sabic has announced strategic marketing relationships with 40 global, regional and local manufacturing companies through its Home of InnovationTM growth initiative.

The move aims to promote the introduction of industry-leading technology into the kingdom and the Middle East region, according to a press release from the petrochemical producer.

“We look forward to collaborating with these companies to seek cost-effective, high-performance solutions that meet customer needs and increase demand for the design, manufacturing and purchase of new products in the kingdom,” said Awadh Al-Maker, Sabic’s executive vice president, technology and innovation.

Tymon Moore, marketing director, Middle East & Africa, said his company is committed to enabling downstream industry development in the kingdom and region, and Home of Innovation™ provides a unique platform to engage the local market.

“We look forward to exploring long-term, mutual growth opportunities to help advance the local and regional economy,” Moore said.

Through the initiative, Sabic engaged companies that demonstrated an interest in growing their business in the kingdom and Middle East region.

Additional qualities included a respected and recognised brand, a desire to engage with Sabic strategically, and innovative yet commercially-available systems or products.

The leadership level currently includes Harwal Group of Sharjah, Saudi Arabia’s New Products Industries Corp. (NEPRO), Philips Saudi Lighting of Riyadh and Schneider Electric of France.

The Performance level currently includes 3M, ABB, AlWasail Industrial Company, Arabian Gulf Manufacturers (AGM), Badger Meter, Geberit, Honeywell, Kawakita Denki Kigyosha (KDK), Kohler, Miele, REHAU, Riyadh Cables, Saft, Samsung, and Watts Industries.

The Program level currently includes AlBarakah Company for Industry, Al Jazierah Home Appliances, Future Building Systems (FBS), Grundfos, Legrand, Leviton, Manik, Middle East Fiber Cable (MEFC), Panasonic Eco Solutions, Pentair, Plastbau Arabia, SAFID, Saudi Rubber Products Factory, Sermeta, Siemens, Somfy, SunPower, TE Connectivity, Thermaflex, Vimar and Wavin.