Arabian Contracting Services Co. Announces a contract award through its arm Arabiya United for Advertising Service (an associate company), to rent sites for the installation of billboards with a coverage of 89% of the bridge’s sites on the North Coast (City of El Alamein) in Egypt.
| Element List | Explanation |
|---|---|
| Introduction | Arabian Contracting Services Co. announces the award of licensing contract through its arm Arabiya United for Advertising Service for the exploitation of 17 sites in the northern coast of Egypt for the installation of 174 billboards including 6 sites to install digital billboards on bridges in where the value of the contract is 46,790,000 Egyptian Pounds which equivalent to 9,264,420 Saudi Riyals and the duration of the contract is one year and it is automatically renewed annually as stipulated in the contract.
The bridges sites located from Al-Marassi area to Al-Dabaa area (approximately more than 30 km) are exclusive to the Arabian Contracting Services Company.
The North Coast region in Egypt is one of the most prominent tourism destinations in Egypt, where the North Coast has a distinguished location and the beauty of its designs and spaces, which makes it one of the most important travel destinations.
Arabian Contracting Services Co. is working to increase its current portfolio and expand the advertising network with its presence in the region by entering international partnerships to provide high quality services and developing it by keeping with the latest technologies in the field of advertising. |
| Date of the Award | 2022-08-03 Corresponding to 1444-01-05 |
| Contract Value | 46,790,000 Egyptian Pounds which is equivalent to 9,264,420 Saudi Riyals |
| Expected Date for Signing the Contract | 2022-09-01 Corresponding to 1444-02-05 |
| Contract Details | Arabiya United for Advertising Service (an associate company) has installed 174 billboards including 6 sites to install digital billboards on bridges in the northern coast of the Egypt for the amount of 46,790,000 Egyptian Pounds which is equivalent to 9,264,420 Saudi Riyals, starting from 01/09/2022 to 31/08/2023 the duration of the contract is one year and it is automatically renewed annually as stipulated in the contract.
The number of sites reached 17, and 11 of these sites will be billboards on roads and 6 sites for installing digital billboards on the bridges of the North Coast in Egypt. |
| Related Parties | N/A |
| Additional Information | Arabiya United for Advertising Service is an Egyptian joint stock company in partnership with Arabian Contracting Services Co with the aim of making a quantum leap in the development of the regional advertising sector in Egypt. The partnership included the installation and operation of digital screens with the ability to measure and analyze audience access outcomes.
Moreover, Arabian Contracting Servicing Company supervises, manages, and operates all stages of the advertising process that enables the advertisers to reach their audience in Egypt, starting from installation to reaching advertisers until the AD appears on screens. |
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