Dubai - Mubasher: Emirates NBD launched a brand new edutainment mobile simulation game, ‘Banki’ in its efforts to promote financial literacy in the UAE, according to a press release.

Banki will target the Emirati youth to become economically aware at a young age and consider careers in the banking and financial services sector.

“With the launch of Banki, we aim to communicate the benefits of being financially literate at a young age to the next generation of customers,” said Husam Al Sayed, group chief human resource officer at Emirates NBD.

“The mobile simulation game combines both an educational and entertainment quality that truly captures the essence of what engages a young audience today. Whether you’re eight or eighteen, we believe Banki will be a fun and valuable experience for each and every player,” he added.

Available on both the Google Play and Apple stores, the edutainment game can be downloaded for free on either operating system and be used simply by registering with an email ID.