Mubasher: Lacoste has announced a limit-edition logo change to raise awareness of 10 endangered species.
The logo change is the first of its kind for the France-based crocodile-famous t-shirt brand in its 85-year history.
Lacoste further revealed that it was taking this step in collaboration with the International Union for Conservation of Nature (IUCN), noting that proceeds from the t-shirts, which were sold at $183 a piece, would be donated to the IUCN as part of a conservation campaign.
Endangered species that will appear on Lacoste’s limited-edition t-shirts are: the Kakapo parrot, the Sumatran tiger, the vaquita, the Burmese roofed turtle, the northern sportive lemur, the California condors, the Javan rhino, among others.
“Availability of each shirt corresponds to how many of that species remain i.e. there are just 231 California condors in the world, meaning that just 231 polo shirts with this logo will be released,” the Independent reported.
The French firm said it has made 1,775 t-shirts. Global media reported that these pieces were sold-out.
“The new Lacoste collection features endangered species and that is just the most adorable thing in the clothing industry,” a Lacoste fan told the newspaper.