German SAP to expand footprint in Middle East, focuses on Saudi

German SAP to expand footprint in Middle East, focuses on Saudi
German SAP to expand footprint in Middle East, focuses on Saudi

Riyadh – Mubasher: German software giant SAP is expected to boost its business in the Middle East, with a main focus on Saudi Arabia during the coming period, a senior official at the firm has said.

As part of its "Vision 2030" plan to overhaul the economy, the kingdom seeks to bolster the cloud computing industry, SAP’s chief financial officer (CFO) Luka Mucic stated.

"Companies both in the private sector as well as in the public sector are really looking for the agility that you can gain in the cloud, to quickly adopt new business processes, new applications," Mucic told CNBC TV.

SAP's investment into a local data centre right in the GCC nation has been strategic, the CFO noted, citing that the German software solutions providers has a great growth plan behind this.

"We have strong hopes for our business in Saudi Arabia," Mucic highlighted.

In 2017, SAP noted that it would launch a cloud computing hub in Saudi Arabia through collaborating with the Ministry of Communication and Information Technology in a bid to achieve the nation’s digital plans.

The partnership entailed establishing a public cloud data centre, as well as an open platform for local developers, and a centre to support start-ups and other firms.

In March 2018, Saudi Arabia inked memorandums of understanding (MoUs) with a slew of US conglomerates including Google, Raytheon and J.P. Morgan Chase.

Another media sources reported that the GCC nation government is in talks with Snap to establish a shop.

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Source: Mubasher

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