Mubasher: DXB Entertainments has signed a strategic partnership agreement with Dubai Airports, operator of the world’s busiest international airport Dubai International, according to a recent statement.

This partnership aims to develop an unparalleled airport experience while showcasing Dubai’s position as an ultimate tourist and family entertainment destination in the region.

“The partnership will showcase Dubai Airports’ efforts to make Dubai International (DXB) a destination in its own while promoting the breadth of offer at Dubai Parks and Resorts to the over 88 million passengers travelling through Dubai Airport annually,” the statement said.

It is noteworthy that DXB Entertainments is the owner of Dubai Parks and Resorts the Middle East’s largest integrated theme park destination.

“The unique agreement will see Dubai Parks and Resorts promoted at all DXB concourses with access to over 65 airlines flying to and from over 240 destinations in 170 countries around the globe,” the statement said.

Dubai International (DXB) has recorded a 10% average passenger growth over the past ten years with 88.2 million passengers travelling through it in 2017, while some 90 million passengers are expected in 2018.

“We believe our presence at the world’s busiest international airport will drive maximum engagement and recognition amongst the estimated 88 million passengers travelling through the airport” said Mohamed Almulla, the CEO and MD, DXB Entertainments.