Dubai – Mubasher: Rove Hotels has revealed Rove La Mer resort, which is planned to be built in Dubai’s beachfront development.

The new project will comprise 366 rooms and is scheduled for inauguration in mid-2020, according to a company statement.

The joint venture between Emaar Properties and Meraas Holding is also planning other property projects in Dubai and other locations in the UAE and Saudi Arabia.  

“La Mer is an ideal fit to the brand values that Rove Hotels celebrates, with a focus on offering exceptional lifestyle experiences in a trendy environment,” Emaar Hospitality’s group CEO Olivier Harnisch commented. 

La Mer will offer a variety of dining, shopping, leisure and entertainment choices – along with rooms specifically designed for those with special needs, the UAE-based company revealed.

“La Mer is one of Dubai’s popular attractions, fast-evolving as the place to be for leisure and relaxation. Taking inspiration from its waterfront location, La Mer has a welcoming ambience where people celebrate life,” corporate director of operations of Rove Hotels Paul Bridger said.