Dubai - Mubasher: Commercial Bank of Dubai (CBD) on Sunday announced signing an agreement with PwC Middle East in a bid to enhance digital innovation.

The deal will help the Dubai-based lender to become default digital and in providing a sophisticated customer experience by collaborating with FinTech startups, and effectively leveraging emerging technology as a tool.

The agreement was signed by CEO of CBD Bernd van Linder and Mehryar Ghazali, Partner and Financial Services Practice Leader at PwC Middle East, on the sideline of a ceremony held recently in Dubai.

“Digital transformation is a strategic priority for CBD as part of its vision to be default digital. This arrangement will enable us to drive innovation and leverage cutting-edge technologies to deliver a world-class customer experience across all segments including personal, corporate and commercial businesses,” Ghazali commented.

Under the agreement, the bank aims to solve key business problems, improve efficiency, and identify new opportunity areas across all business fields.

“Technology has become an integral part of our daily lives and our agreement with CBD comes at the perfect time when we look to foster cultural innovation and embrace technology at its best,” Ghazali added.

PwC will also support CBD build, design and operate CBD Labs.