Dubai – Mubasher: Pirelli has opened a P Zero World flagship retail store in the emirate of Dubai, the first in the Middle East and fourth worldwide.

Customers will find Pirelli's exclusive products alongside services dedicated to the exotic worlds of luxury and sports cars, the Italian tiremaker said.

The local distributor Al Hawai Tyre Company will operate the new store.

The Milan-based firm considers Dubai a “key territory” that links the Middle East with the rest of the world.

Spread over an area of 615,000 square feet, the store comprises four service bays, equipped with laser-guided alignment equipment, automated tire mounting machines and state-of-the-art balancing machines.