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FB’s 10-year challenge: harmless trend or scam?

FB’s 10-year challenge: harmless trend or scam?

Mubasher: As usual in our modern high-tech era, a new trend emerged on social media platforms including Facebook and Instagram.

The new trend, 10-year challenge, requires users to upload their 10-year old images to be compared to their current images.

The new trend seems like a harmless call to a fun activity to share personal images among friends; however, some sceptics thought the opposite.

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They claimed that the challenge was launched by Facebook to collect people’s data, in order to improve a face-recognition artificial intelligent system.

“Let’s say you wanted to train a facial recognition algorithm on ageing. What would do? Maybe start a meme like #10yearchallenge,” Wired’s editor Nicholas Thompson tweeted.

The Facebook denies those allegations, asserting that it was not responsible for the new trend.

“The 10-year challenge is a user-generated meme that started on its own, without our involvement. It is evidence of the fun people have on Facebook, and that is it,” a spokesperson said.

But the sceptics dismissed that statement, mentioning the major company’s previous privacy scandals.

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These controversies include the scandal of Cambridge Analytica on the Russians attempts to use Facebook to influence the 2016 US presidential election.