Extra CEO Mr. Mohammed Galal said (we are assured that our Company is working according to a clear strategy for expansion, to be more closer to its customers, Our ongoing investment in expansion by opening new stores or developing the E-commerce platform (extra.com) is based on well study and understanding of the market and customers demand, the new store in Jeddah with a selling area of 1,900 square meters is a new step towards our long term strategy of development and expansion), The total investment in the new store reached SR11 million and the financial impact of this new store will start in the 1st quarter of 2019.