Mubasher: Daimler’s Mercedes-Benz sales dropped 6.7% during January, but the luxury car manufacturer voiced confidence over hitting the ninth consecutive record sales this year.
Mercedes-Benz delivered 180,539 vehicles to its customers worldwide last January, marking the second-best beginning of a year for sales, driven by major model changes in the high-volume sport utility vehicle (SUV) and compact-car segments.
The three-pointed-star brand’s sales in Europe dipped 11.2%, with 57,963 vehicles sold last month.
In Germany, Mercedes-Benz’s core market, 19,296 models were delivered, representing an 11.9% decline in sales during last January.
The German company sold 22,507 units in the US, tumbling by 11.1% in January, while in Asia-Pacific region, 93,234 vehicles were delivered.
However, in China, the largest car market, Mercedes-Benz sales climbed 4.8%, with 71,697 cars handed over to customers.
This year “will be a challenging year for the entire industry […] but we expect to inspire our customers with new models – especially in the second half of the year – and therefore aim to achieve a slight increase in unit sales and a new record in the full year,” Mercedes marketing and sales head Britta Seeger said.