Visa introduces innovative fintechs in CEMEA region

Visa introduces innovative fintechs in CEMEA region
The programme is already rolled out in Europe, Latin America and the Asia Pacific

Dubai – Mubasher: Visa on Tuesday announced that it has launched its Fintech Fast-Track Programme in the Central and Eastern Europe, Middle East and Africa (CEMEA) region.

The move is in line with the company’s efforts to develop the next generation of digital payment solutions.

The programme is already rolled out in Europe, Latin America and the Asia Pacific, the US financial services corporation said in a statement.

The new programme will provide innovative fintechs with a faster and easier integration process with VisaNet, Visa’s global network, in addition to a raft of tailored digital solutions and growth capabilities.

Visa noted that the programme has been tailored to meet the needs of fintechs, adapting to their realities and providing them with processes that are faster.

Moreover, the new product links fintechs to platforms already certified by Visa and connects them to sponsoring banks, in addition to providing fintechs with scaling opportunities through Visa’s global network, the California-headquartered firm added.

“Our aim is to connect new players and ideas with our network partners, so that we can deliver intuitive and relevant payment, banking and retail experiences to customers and merchants,” Andrew Torre, regional president of CEMEA at Visa, said.

It is worth noting that the Fintech Fast-Track programme provides a new commercial framework that includes access to Visa’s payment capabilities, reduced fees and streamlined processes.