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Renault Middle East records 3.54% market share in Q1

Renault Middle East records 3.54% market share in Q1
The main contributor to this growth in GCC is the all-new Duster

Mubasher: The first quarter’s financial results of Renault Middle East showed higher-quality revenue and benefits from the company’s digital strategy and award-winning vehicles.

Renault Middle East has achieved a 3.54% market share in the Middle East during Q1 this year; a growth of +0.53 points when compared to the same period last year.

Sales volume showed a surge of 23% from January to March 2019 when compared to Q1-18, in an overall car market slightly growing by 4%.

The main contributor to this growth in GCC is the all-new Duster, which saw a 100% increase in sales volumes compared to the previous model over the same period last year,” a recent press release stated.

Managing director of Renault Middle East Marwan Haidamous commented: “The Q1 2019 marked a good start to the year, as we executed a differentiated strategy of focusing on innovation to generate a solid performance across our business. Our digital initiatives are enhancing revenue quality and creating network competencies that will help us take advantage of growth opportunities and enhance our future performance.”

Renault Middle East has responded to all online enquiries within one hour from February onwards, as part of its online services strategy; this has endorsed sales generated from online leads to a year-on-year increase of 50% in Q1-19.