Riyadh – Mubasher: United Electronics Company (eXtra) has opened its second branch in Taif on Thursday, 1 August, bringing the total number of eXtra stores to 47 across GCC.  

The new store has a selling area of 1,600 square metres, according to a filing to the Saudi Stock Exchange (Tadawul) on Sunday.

The new move comes along with the company’s strategy of development and expansion across the kingdom.

The project’s total cost amounted to SAR 11 million, and the financial impact will be reflected in the financial results of the third quarter of 2019.

“We are assured that our Company is working according to a clear strategy for expansion, to be closer to its customers, Our ongoing investment in expansion by opening new stores or developing the E-commerce platform (extra.com) is based on well study and understanding of the market and customers demand,” Mohammed Galal, CEO of eXtra, commented.