UAE – Mubasher: US’ HFTP and China’s Shiji Group are planning to launch the Guest Experience Spotlight campaign at the 2019 HITEC Dubai opening ceremony to showcase the world’s most innovative hotels.

The highlighted hotels will be cherry-picked by a panel of prominent hoteliers, entrepreneurs, and technology experts and will range from “high-touch luxury brands, to innovative lifestyle hotels, to the most high-tech properties on the planet”, according to a statement released on Thursday.

Those hotels will receive global exposure on top hospitality media publications which will enable them to reach a vast audience consisting of hundreds of thousands of readers.

“To correspond with GX’s debut at HITEC Dubai, the first feature will be a full-length article on TI’ME Hotels, an innovative and upscale bleisure brand based out of Dubai. TI’ME is redefining the guest experience for Dubai, the GCC, and the MENA region at large,” as per the statement.

HITEC Dubai is one of the world's largest and oldest hospitality technology exposition and conference brand.