Mubasher: French automobile manufacturer Groupe Renault has opened its debut ‘Renault City’ concept store in the heart of a major shopping area in partnership with the Sofibrie Group (Havard family).
Situated in Val d'Europe shopping centre in Seine-et-Marne, the concept store is divided into several areas: an exhibition area for the two latest combustion and electrical or hybrid vehicles, as well as information corners that include a personalisation and accessories area with a digital configurator, according to a recent statement.
Visitors will be allowed to test new services at the new concept store which “responds to the evolution of the car customer's journey by bringing together the digital and physical worlds allowing [Groupe Renault] to interact with [its] prospects at the earliest moment in their purchasing process,” Ivan Segal, senior vice president, market area France, Groupe Renault, pointed out.
Being “the first Renault distributor to introduce this new concept […] ensure that Sofibrie group is already part of tomorrow's automotive distribution,” Sofibrie Group’s CEO Philippe Havard noted.
The French auto manufacturer aims to open other Renault concept stores in other shopping centres in France in the coming period.