Saudi Telecom Company announces the launch of the new branding and the change of its trading name in the Saudi Stock Exchange website (Tadawul).
| Element List | Explanation |
|---|---|
| Announcement Detail | Saudi Telecom Company (The Company) announces to its shareholders the launch of the new branding of the company and its subsidiaries in alignment with the company's strategy for digital transformation and customer experience enrichment. It is expected that the new branding will boost the value of stc as one of the most valuable brands in the Middle East.
Further, the name of "VIVA Kuwait" and "VIVA Bahrain" were also changed to "stc", in a uniform manner and in conjunction with the launch of the new branding of the company.
Accordingly, the Company's trading name in Saudi Stock Exchange website (Tadawul) has been changed from “Aleitsalat” to “stc” (in Arabic only). |
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