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Thomas Cook India drives 2020 visitation to Yas Island via Experience Hub’s deal

Thomas Cook India drives 2020 visitation to Yas Island via Experience Hub’s deal
Thomas Cook India will offer an extensive range of viable consumer segments

UAE – Mubasher: Thomas Cook India has concluded a strategic long-term agreement with Experience Hub, the trade and promotion arm of Yas Island, Abu Dhabi, to drive 2020 visitation to the island.

The deal will bolster the Indian market for the island through product development and training-engagement, said a press release on Thursday.

Thomas Cook India will leverage its product innovation while offering Experience Hub an extensive range of viable consumer segments, starting from families, friends, millennials and young working professionals to students and edutainment sectors, as well as Corporate MICE and B-leisure.

This collaboration, which underlines the high potential for multiple micro-cations in the Thomas Cook 2020 India market trend analysis, will focus on strategic business while improving and polishing the skill and expertise of the local trade partners. This will curate tailor-made experiences to vacationers visiting the island.

Commenting on this, president and country head – Holidays, MICE, Visa, Thomas Cook India, Rajeev Kale, said, “In our focus to target this growth potential and amplify travel experiences for our customers, we are delighted to partner with Yas Island’s Experience Hub to create an exciting one-stop-entertainment-destination for our diverse range of Indian travellers.”

Moreover, vice president of marketing and sales at Experience Hub, Liam Findlay, concluded, “Our intent is to maximize on the demand potential from both India’s metros and its potential growth markets and Thomas Cook India’s extensive network will be of significant value in this outreach.”