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Lamborghini achieves record sales in 2019

Lamborghini achieves record sales in 2019

Mubasher: Automobili Lamborghini has achieved strong global growth during 2019, with an increase of 43% in sales with 8,205 cars delivered to customers around the world, compared with 5,750 in 2018.

The Italian super sports car brand achieved sales growth for nine years in a row and set another historic sales record through 165 dealers serving 51 countries.

All regions set a new sales benchmark in 2019 and contributed to the total sales growth compared to the previous year, according to a statement on Tuesday.

Europe, Middle East, and Africa (EMEA) showed a 28% growth in sales, compared with 45% in the Americas and 66% in Asia Pacific.

However, the US remains the car manufacturer largest single market, followed by China, the UK, Japan, Germany, the Middle East, Canada, and Italy.

“Beyond sales figures, Lamborghini outperformed all other key financial objectives in 2019,” the company noted without further revealing more details, with other financial indicators for last year set to be published in March.

Commenting on the results, Stefano Domenicali, Chairman and CEO of Automobili Lamborghini said: “The year 2019 was the most successful in our history. The team delivered another substantial sales increase, taking us to unprecedented historic highs. In only two years we more than doubled our sales numbers, a success that cannot be overrated. This clearly proves the power of our brand and the quality and sustainability of our product and commercial strategy.

“Our Super SUV Urus sold almost 5,000 units, a number that comes close to our total sales volume in 2018. With new content and new technologies, our V10 and V12 super sports cars models retained their market success. Simultaneously we further increased our high brand awareness, especially with the younger generations, having multiplied our following on social media channels to more than 40 million. All this is a real team achievement and I would like to take this opportunity to thank every single Lamborghini team member for their inspiration and dedication to our brand, as well as our shareholder and group for their continued support,” Domenicali added.