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Amadeus and Seera renew partnership in tech innovation

Amadeus and Seera renew partnership in tech innovation
The signing ceremony
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Riyadh - Mubasher: Amadeus and Seera Group have strengthened their partnership to boost technology innovation and digital transformation in the tourism sector across the region.

The two companies are working closely to strengthen the online business of Amadeus, including its flagship corporate and government travel business (elaa).

On the other hand, Amadeus is supporting Seera Group in expanding its omnichannel consumer travel business (Almosafer) across Saudi Arabia, Kuwait and beyond, according to a company statement on Wednesday.

Amadeus has been an ongoing strategic partner of Seera Group and has provided a host of technical support that helped consolidate the Group’s online business through tools such as Touchless that scaled up its efficiency of operations.

Moreover, Seera is set to implement the latest Amadeus solutions relating to hotel content, virtual credit card payment capabilities, fare optimization solutions and content via New Distribution Capability (NDC) connectivity.

Commenting on the agreement, Abdullah Al Dawood, Group CEO of Seera Group, said: “We pioneered the digitisation of travel and tourism services in the region to bring enhanced customer service standards that meet the aspirations of today’s travellers. Across all our businesses, we have integrated digital solutions that have created added value for our customers while enabling us to achieve more productivity. Amadeus is a valued tech partner, bringing an exceptional breadth of innovative solutions that strengthened our online presence. We will continue to work together to innovate tech-travel solutions in line with our  focus on omnichannel customer experience.”

Meanwhile, Senior Vice President Business Travel, Western Europe, Middle East and Africa at Amadeus, Stephane Durand, said: “The MENA region, and specifically KSA, is a key market for travel with significant growth opportunities. As Amadeus renews its partnership with Seera, we are committed to continue providing product and service excellence, and we look forward to evolving the travel experience in the region even further through innovation and our longstanding expertise.”