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MENA’s PR industry likely to double current $1bn value by 2030

MENA’s PR industry likely to double current $1bn value by 2030
The PR industry started with $500 million 10 years ago

Mubasher: The Public relations (PR) industry in MENA is set to double its current $1 billion value by 2030, backed by the rapid growth of the region’s national champion companies.

This was announced during the PRovoke MENA Summit 2020 which was held in Dubai on Thursday to explore the innovation and evolution of the industry in the region, according to a press release.

The founder of ASDA’A BCW and president of BCW Middle East, Sunil John, said that the region is set to witness several global events in 2020, including Expo 2020 Dubai and the G20 Summit meetings in Saudi Arabia. These events will position the region as a strategic market and contribute to the regional PR industry’s growth.

John added: “From $500 million a decade ago, the industry has upped its value to more than double that figure today and will further gain traction to double again by 2030. This will be driven by the growth of global brands that emerge from our region, especially from the two largest economies, Saudi Arabia and the UAE.”

As for the UAE, the divisional senior vice president, corporate communications, marketing and brand of Emirates Airline and Group, Boutros Boutros, referred to the growth of Emirates’s PR with $800 million communications budget and a team of 250 communications professionals.

Director of internal corporate relations at Mubadala, Umayma Abubakar, noted: “Our government’s goal of economic diversification has positioned the UAE as more than an oil and gas economy. There is a compelling need to tell our story to the world, to show that we have a lot to contribute and add value.”

On the other hand, the chief marketing officer of Dubai Holding, Huda Buhumaid, highlighted: “With over 400,000 people living in our real estate communities, more than 3 million people staying in our hotels, and with 11 business parks employing 95,000 people, we are promoting Dubai to the world – to the investors, tourists and residents – across various touch points.”