Mubasher: Renault Group is creating an online website to raise awareness of road safety, in cooperation with Renault Foundation and the association for road safety ‘Association Prévention Routière’, under the name Road4us.
The initiative stems from a worrying observation that road accidents are the main cause of death for people aged 5 to 29 years, with approximately 1.35 million deaths per year, according to the World Health Organization (WHO).
In order to provide useful responses to this public health issue, founders have carried out preliminary work to identify the main causes of accidents and risky behaviour on the road.
The investigation, endorsed by WHO research, enabled establishing prevention guidelines on priority risks: alcohol, helmets, seat belts, drugs, motorcycles, pedestrians, rescue, smartphones, bicycles, visibility, speed, among others.
Simple illustrations have been devised with universal codes and are available for download free of charge, in order to be used by educators, teachers or associations to raise public awareness.
Navigation on the site is available in seven languages: Arabic, English, French, Spanish, Portuguese, Chinese, and Hindi.
“Road4us has been tested beforehand with a wide range of audiences and is also a participatory and evolving tool. Internet users can assign a rating to each illustration and suggest improvements to meet the needs of road users more precisely and improve the understanding of messages,” Renault said in a statement.
Moreover, the car manufacturer said the website is designed to be simple to use and accessible to all types of road users, whether pedestrians or drivers, regardless of culture, age or level of education.