UAE – Mubasher: Dubai-headquartered Mindware has inked a new agreement with Microsoft, adding to its portfolio that currently includes licenses for Microsoft cloud solutions.
Under the agreement, Mindware will market Microsoft’s Original Equipment Manufacturer (OEM) products, including Windows 10, Windows Server 2019 and MS Office 2019, across the GCC, targeting small and medium businesses (SMBs), according to a press release on Thursday.
Commenting on the partnership agreement, the device sales lead for Microsoft Middle East and Africa, Roy Chalhoub, said: “Our relationship with Mindware is a long-standing one. Their capacity as a solid Devices Distributor will align with our strategy to attach more genuine software and grow the PC market.”
Chalhoub added: “Mindware is one of the largest authorized distributors in the region. We, therefore, have access to an extended channel network that can now be leveraged to re-sell our newly introduced Microsoft OEM product line.”