UAE – Mubasher: Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has signed an agreement with Microsoft to provide cloud technology solutions to stakeholders and present Dubai as a must-visit destination.

Under the partnership, Dubai Tourism will benefit from the Azure cloud platform, which offers several cloud services, including computing, networking, analytics, artificial intelligence (AI) to help organisations to efficiently manage their digital systems, according to a press release on Sunday.

The agreement comes in line with Dubai Tourism's objective to establish a cloud-based data analytics platform to share business visions online.

Through the platform, the authority will also constantly inform public and private stakeholders with necessary industry-related information.

Dubai Tourism is one of the five government entities to use modern cloud solutions of Azure, developed by Microsoft in the UAE cloud regions including a dashboard that tracks and provides data on visitor arrivals.

Commenting on the partnership, the CEO of Dubai Corporation for Tourism and Commerce Marketing, Issam Kazim, said: "The diversity of our partnership with Microsoft will add to our efforts to embed world class technology solutions to our business systems and further enhance the scope of cutting-edge digital services."

Meanwhile, the General Manager of Microsoft UAE, Sayed Hashish, noted: "Our partnership with Dubai Tourism enables their platform to seek better customer engagement, empower its workforce, optimise operations, and reinvent products and services."