Riyadh – Mubasher: The Saudi Communications and Information Technology Commission (CITC) has launched its new brand identity and strategy that reflects the telecom sector strategy 2023 and fosters its role to become a digital organiser of the telecom and postal sectors, in line with the ambitious goals of Vision 2030.

The rebranding is considered as a historic milestone in CITC’s path as it will enhance its vision and strategic message, according to a statement on Sunday.  

This, in turn, will protect customers’ interests, boost investments, promote competition, and ensures the continuation of the digital transformation empowerment and organisation journey within the kingdom.

In addition, it will help realise phased goals such as helping the kingdom become among the best 20 countries in terms of telecom organisation maturity by 2030 while improving its rankings in global indices.