Cairo – Mubasher: A Mastercard study showed that 72% of Egyptian consumers are shopping more online since the outbreak of the coronavirus (COVID -19) pandemic, according to a statement on Tuesday.

Amid the restrictions imposed to curb the spread of the virus, social media has played a key role in finding offers and products as 83% and 43% of respondents said that they found new sellers through Facebook and Instagram, respectively.

Fashion, electronics, healthcare, and groceries have witnessed the largest increase of online activity.

Above 62% of Egyptian consumers said that they shopped more online for clothing, 56% for computer equipment, and 55% for medicine.

About 77% of respondents said that speed and price are key factors when choosing a business to buy from.

Amid the rising trend for online shopping, 57% of Egyptian consumers said that they started managing their banking needs online.

“Egyptian consumers have increasingly accommodated the New Normal while businesses have learned to quickly adapt and adopt digital marketing strategies. We at Mastercard acknowledge our role in the local economy, and with security as a primary consideration for consumers, we are continuously driving better technologies to boost the digital payment culture,” said Magdy Hassan, General Manager for Egypt and Pakistan, Mastercard.