Dubai – Mubasher: Islamic Arab Insurance Company (Salama) has launched a new brand identity to reflect the company's future strategic plans, according to a press release on Sunday.

The company has changed its corporate logo for the first time in more than a decade, highlighting its position as one of Takaful companies to conduct surplus distribution to policyholders.

The company has recently launched a new individual life product range comprising seven products, which will have a positive effect on the Takaful market.

The Chairman of Salama, Jassim Alseddiqi, said: "In particular, we are focusing on the digitisation of our products and services to ensure we remain at the forefront of the Takaful insurance market."

Salama’s CEO, Parvaiz Siddiq, commented: "As we enter an exciting new phase of digital-driven growth, it is important that our new identity reflects our evolution and aspirations as a brand."

It is noteworthy to mention that during the first nine months of 2020, the company's net profits reached AED 137.06 million in the first nine months of 2020, up by  392% from AED 34.99 million in the year-ago period.