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Du aims to turn beginners into professional investors – Mubasher Media CEO

Du aims to turn beginners into professional investors – Mubasher Media CEO
CEO of Mubasher Media, Assem El-Bassal

Cairo – Mubasher: The coronavirus (COVID-19) pandemic and its negative implications on the global economy have highlighted the urgent need for platforms that help investors protect their funds, take wise investment decisions, and pursue opportunities to receive the highest returns.

Since the beginning of 2021, Mubasher Financial Services, one of the five largest non-banking financial institutions in Egypt, has set its main objective to help beginners turn into professional investors, leading the group to launch its Du brand, the first of its kind in the Middle East.

The CEO of Mubasher Media, Assem El-Bassal, said that Du was launched earlier this year with the aim of creating an optimal online financial platform for investors, creating and discovering opportunities, and helping customers take the best investment decisions through a comprehensive package of products, including news stories, financial analysis, as well as reports and researches on financial markets.

The Du brand is the latest product launched by Mubasher which has more than 15 years of experience in financial trading in the stock market and other financial investment fields.

Du is the first online financial platform in Egypt that caters to the needs of all investors, encourages the entry of new investors, and provides financial education to its users through innovative investment technologies and solutions that help investors make wise decisions through training tools and a virtual trading platform.

El-Bassal added that attracting new investors requires the provision of educational content; accordingly, Mubasher created Du Functions, which provide information on savings and investment that helps investors learn about financial regulations, the Egyptian Exchange (EGX), and investments, step by step as the aim of Du is making investment and savings available for all people.

Moreover, Du provides an educational service through its Du Learn that offers content created by experts in the field with the aim of helping investors learn better about the best methods for taking investment decisions through a simulated stock market.  

As learning has to be followed by practising, Du provides a simulation of trading in the stock market through “First Investor” programme, which offers virtual stock trading in various stock markets.

Du package helps investors become professional traders by providing data, news, disclosures, market research, and financial analysis in a fun and informative virtual experience.

Mubasher has previously launched a similar campaign in Saudi Arabia in partnership with the Saudi Stock Exchange (Tadawul) under the "Invest Wisely" initiative.

Through Du Advisory, users receive financial advice and instructions to make the right decision.

Mubasher.info receives about 1.5 million visitors in Egypt, which reflects how individuals have a great interest in economic content. Their demands and preferences are analysed and the results are used to create products that best serve our clients, El-Bassal noted. 

Moreover, Du Learn – Du News is available for free with instructions that help users take the right decision.

All these programs are based on modern technology and a large amount of information, including news stories and analytics that aim to support investors.

We aim at helping customers learn about trading and market basics, then a simulation program of real trading is provided to support users with all they need,” El-Bassal added. 

The platform has been launched in Egypt and will be available in other markets in the near future.

Du Invest is the first online financial platform in Egypt that allows investors of all income classes to invest their savings efficiently in a diversified portfolio through flexible investment solutions such as investment and saving plans for retirement, marriage, and education, etc.

Users can start with an investment of EGP 500 through Du Invest, which allows investing in fixed income, equities, and Sharia-compliant investment plans.

Du Trade provides the first commission-free trading platform in Egypt with no minimum account opening balance. New investors are encouraged to trade in securities through technology-based solutions at the lowest costs.

Users can subscribe to one of three monthly packages worth no more than EGP 49.99 to start online trading without any commission, in addition to receiving financial and technical reports and news that will help them make sound investment decisions.