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Saudi Arabia, Alibaba Cloud cooperate to serve Chinese travellers to Kingdom

Saudi Arabia, Alibaba Cloud cooperate to serve Chinese travellers to Kingdom
Alibaba Cloud will provide technical support to STA

Riyadh – Mubasher: The Saudi Tourism Authority (STA) signed a memorandum of understanding (MoU) with Alibaba Cloud, the digital tech and intelligence arm of China-based Alibaba Group.

The agreement aims to create a seamless visitor experience for Chinese tourists travelling to Saudi Arabia, state-run news agency SPA reported.

Alibaba Cloud will provide technical support to STA and help the authority promote Saudi as a tourist destination to travellers in the Chinese market.

CEO of STA, Fahd Hamidaddin, said: “By collaborating with Alibaba Cloud, we will break new ground in the regional tourism sector and position Saudi at the forefront of efforts to modernise the wider global tourism eco-system.”

Alibaba Cloud will deploy advanced, secure, and reliable cloud services and technologies while allowing the automation of services in content delivery, as well as digital storage and processing.