Abu Dhabi – Mubasher: Multiply Group, a subsidiary of International Holdings Company (IHC), has fully acquired the UAE-based marketing and communications company Viola Communications.

This step is part of the company's objective to extend its services in the strategic and digital marketing sector, according to a recent press release.

Established in 2011, Viola offers integrated marketing solutions across advertising, public relations, events, and production services, with offices in Dubai and Cairo.

The CEO and Managing Director of IHC, Syed Basar Shueb, said: "Multiply Group is growing into a major player, with ambitions to expand its holdings and sector investments further both in the UAE and across the world. Through its strategic acquisitions, the company is broadening its client base and creating synergies that add significant value."

The CEO of Multiply Group, Samia Bouazza, commented: "Our stakes in San Francisco-based taxi-top advertising pioneer Firefly and New York-based advertising attention analytics firm Yieldmo further enable us to capture the power of next-generation digital innovation and data analytics to bring greater impacts for brands and consumers."