Mubasher: Global well-being company GMG intends to inaugurate more than 100 sports retail stores in Egypt over the coming five years, according to a press release on Monday.

The UAE firm will be opening several stores in Cairo in 2021. GMG Sun & Sand Sports brand is expected to open at both City Centre Almaza and Mall of Egypt.

The company also intends to introduce its sneakers-focused concept, dropkick, and its Nu Athlete concept catering to a youth demographic.

GMG is focused on retailing, distributing, and manufacturing a portfolio of international and home-grown brands in the sports, food, and health sectors.

Deputy Chairman and CEO of GMG, Mohammad Baker, said: “We see Egypt as a compelling gateway into North Africa.”

He elaborated: “The retail landscape in Egypt is incredibly dynamic with a large youth population that is increasingly embracing healthy and active lifestyles, while desiring the latest in popular international brand trends.”

GMG has also established a dedicated head office in Cairo to endorse the growth of its local business, under the supervision of Imad El-Ghazal, Vice President – Egypt at GMG.

El-Ghazal noted: “As part of our strategy, GMG will also engage with local retail leaders in Egypt to build unique consumer experiences, all while setting strong and sustainable distribution channels for both our owned brands and international partners.”

Entering the Egyptian market has followed a major GMG business growth into Asia in December 2020, besides its expansion in Saudi Arabia in April 2021 with a new headquarters and mega-warehouse located in Riyadh.