UAE – Mubasher: Anghami has acquired Spotlight Events, a UAE-based company specialised in live events and concerts, to scale up offline and virtual entertainment activities in the region.
Through the collaboration, Spotlight will become Anghami’s arm to hold live events and concerts, including offline activities to further expand the platform’s footprint in the music and entertainment industry, according to a press release.
The entertainment platform will provide access to exclusive concerts through augmented reality (AR) and virtual reality (VR) technologies, breaking the gap between the digital and physical worlds.
Eddy Maroun, Co-Founder and CEO of Anghami, noted: “This partnership will allow us to deliver unique experiences to our users while giving artists a stage to perform and reach their fans physically and virtually.”
Maroun added: “Spotlight and Anghami Lab are among a number of initiatives we plan to develop as new business extensions to accelerate our growth and improve our margins while widening the gap with our competitors.”
The announcement came in line with Anghami's recent initial public offering (IPO) on Nasdaq, which made it the first Arab tech firm to list on the US stock market.