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Ericsson appoints Cervell as Vice President for Saudi Arabia, Egypt

Ericsson appoints Cervell as Vice President for Saudi Arabia, Egypt
Håkan Cervell, Vice President and Head of Customer Unit stc, Saudi Arabia and Egypt

Mubasher: Nasdaq-listed Ericsson has named Håkan Cervell as the Vice President and Head of  Customer Unit stc in Saudi Arabia and Egypt, according to a press release.

Cervell, who assumed his new post on 26 September 2022, has more than 30-year experience in the information communication technology (ICT) industry during which he held various roles in product development, sales, as well as delivery across Asia and Europe.

Before occupying positions in Asia, Cervell handled the business of Ericsson Headquarters (HQ) in Sweden for 13 years, where he worked in the fields of research and development (R&D), project management, and product management.

Cervell said: “Saudi Arabia is at the forefront of technological innovations, fast-growing with a wide range of opportunities and promising ventures on the road to realise KSA Vision 2030.”

He added: “Egypt’s technology sector is setting the stone for a bright future as the country is entering the fourth industrial revolution led by Egypt’s Vision 2030.”

Last July, Ericsson announced Nicolas Blixell as the Vice President and Head of the GCC region, excluding Saudi Arabia as it is a separate market for the tech firm.