Riyadh - Mubasher: Almosafer and Visit Oman have signed a partnership agreement at World Travel Market to boost leisure tourism to Oman from Saudi Arabia, Kuwait, and the UAE.  

Under the agreement, Almosafer’s consumer business will run a 360 marketing campaign throughout 2023 to promote Oman to the travel platform’s customer base in Saudi Arabia, Kuwait, and the UAE, according to a press release on Wednesday.

The campaign aims to increase awareness of Oman as a tourist destination, highlighting the many attractions available in the Sultanate. Oman is a fast-growing destination for Almosafer’s consumer business, with hotel bookings increasing exponentially in 2022. 

Muzammil Ahussain, Executive Vice President of Almosafer, said: “Oman is becoming increasingly popular for travellers in the Middle East […] With Almosafer’s revolutionary omni-channel approach and extensive consumer base, we are well placed to boost tourism to Oman and capitalise on this growing interest from travellers.” 

Shabib Al Maamari, Managing Director of Visit Oman, added: “We are looking forward to expanding Oman’s visibility across regional source markets with this extensive campaign for 2023. The signing of this MoU reinforces the aim to increase awareness and promote tourism in the Sultanate of Oman, attracting visitation by showcasing Oman’s full potential as an all year-round holiday destination.”

Noteworthy to mention, Almosafer is a wholly-owned subsidiary of Tadawul-listed Seera Group Holding.