Mubasher TV
Contact Us Advertising   العربية

PwC Middle East supports regional startups through Net Zero Future50 initiative

PwC Middle East supports regional startups through Net Zero Future50 initiative
Photo Archive

Mubasher: PwC Middle East has initiated a search for 50 innovative climate tech startups in the Middle East to benefit from PwC’s support and platform in order to scale up and grow, according to a press release.

Through the launch of Net Zero Future50 initiative, several challenges under the tech segment will be tackled as the region is among the most vulnerable worldwide to the impact of climate change given water scarcity and food security.

Eligible startups for the initiative must be based or operating in the Middle East in addition to presenting proof of concept for their product or service that can positively impact the climate change conundrum through the development of new technologies.

The PwC Middle East Net Zero Future50 comes in line with the COP27 that is taking place in Egypt until 18 November and shedding light on the region’s decarbonisation ambitions.

PwC Middle East’s ESG Leader and partner at Strategy&, Yahya Anouti, said: “At PwC Middle East, we recognise the significance of the challenge that lies ahead to achieve ambitious net zero strategies and we are committed to supporting our public and private sector stakeholders in identifying emerging technologies that can advance their climate commitments.”

Anouti noted: “The Middle East is uniquely set to lead the world in many areas, we also need to innovate for our region specific challenges.”

In this regard, Prince Abdulaziz bin Salman, Saudi Arabia’s Minister of Energy, recently announced the initiation of three climate action projects that aim to boost the Kingdom’s national and regional plans.