Cairo – Mubasher: Cairo-based GPS-enabled pharmacy benefits platform Chefaa has partnered with MoEngage to drive engagement and enhance retention metrics.

The leading healthcare and pharmaceutical service brand helps chronic patients order, schedule, and refill recurring prescriptions across the nation with delivery under two hours by the online pharmacy.

To enable soft engagement, Chefaa has been consistently doing various marketing activities, from organic branding to content marketing, according to a press release on Monday.

While this was the first phase, Chefaa wanted to go a step further and retain its audience in the second phase with deeper data-led engagement.

“We ran various marketing activities to spread awareness, and when we started building a bigger customer base, we wanted to retain them. This is where MoEngage as a platform has assisted us in, amongst many other highlights”, said Ahmed Ismail, Director of Digital Marketing at Chefaa.

Using the insights-led customer engagement platform, MoEngage, Chefaa could communicate with its customer base through different channels of engagement and drive personalisation. Moreover, with MoEngage, the brand was also able to enhance its retention metrics by 40-50%

Sweta Duseja, Director of Customer Success, Middle East and Africa at MoEngage, commented “Chefaa is the leading GPS-enabled pharmacy benefits platform in the region, enabling urgent medical deliveries within an hour. And we are super excited to support them in their noble endeavor of being patient-centric by delivering a personalized customer experience through our insights led platform.”