Cairo - Mubasher: Ghabbour Auto (GB Auto) Group announced rebranding to "GB Corp", a move that consolidates its leadership position across many vital economic and industrial sectors over more than 80 years.

The new brand identity reinforces the Group’s strategy which has let it become an institutionally-regulated economic organisation that strongly contributes to achieving its ambitions in light of shifting local and global economic landscapes, according to a press release on Sunday.

Nader Ghabbour, CEO of GB Corp, affirmed: “The new strategic direction is centered around sustainable business practices that are focused on digital transformation, green transition and women empowerment.”

"The Power of Mobility" embodies GB Corp’s vision and mission, while highlighting the company’s role as a catalyst in enabling social and economic prosperity through supporting its customers in achieving new aspirations. Additionally, GB Corp plans to create one unified entity, where GB Corp’s subsidiaries - GB Auto, GB Capital, GB Logistics, GB Ventures, GB Academy, and the Ghabbour Foundation for Development - will adopt the unified vision and values of the company.

GB Corp's new identity strategy focuses on two main pillars, namely digital transformation and sustainable development.