Cairo – Mubasher: Etisalat by e& Egypt has teamed up with Mastercard to enhance the clients’ digital experience and commerce through its e-wallet, Etisalat Cash.
Etisalat by e& Egypt will leverage Mastercard’s technology and digital assets to secure advanced open payment solutions, according to a recent press release.
The strategic partnership is expected to anchor the evolution of commerce in the local market, in addition to backing Egypt’s digital transformation that will further drive financial inclusion across the Arab Republic.
Amnah Ajmal, Mastercard's Executive Vice President of Market Development for EEMEA, highlighted: “Our partnership with Etisalat by e& Egypt will provide a seamless digital experience and foster greater adoption and usage of digital payments to further drive financial inclusion in the country.”
Meanwhile, Ahmed Yehia, COO of Etisalat by e& Egypt, commented: “Our latest cooperation with Mastercard as part of our long-standing strategic partnership represents a significant milestone in the execution of the group strategy.”