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UAE’s raises $2.2m fundraising to anchor e-commerce in MENA

UAE’s raises $2.2m fundraising to anchor e-commerce in MENA
Founders of

UAE – Mubasher: Dubai-based AI startup has secured a $2.20 million pre-Seed funding round to reshape the global e-commerce landscape in the MENA region, according to a press release.

The fundraising was led by Wamda Capital, along with international and regional investors, including 10x Founders, Aditum and Dara Holdings, among others. will use the new funds to fuel its growth plans to reinforce intelligent commerce, making AI solutions accessible and user-friendly for businesses of all sizes that are looking to boost their sales.

Founded in 2023 by Dina Alsamhan, Ahmad Khwileh, and Morteza Ibrahimi, leverages the GenAI revolution  to provide accessible and autonomous AI solutions tailored to e-commerce businesses.

Fadi Ghandour, the CEO of Wamda Capital, said: “We believe that is well poised to achieve substantial growth and success, as it fulfils a crucial market need by providing businesses with accessible AI solutions that can significantly improve their revenue, thanks to the founder team’s expertise in AI and their deep understanding of e-commerce challenges.

“This investment aligns perfectly with our mission to support innovative entrepreneurs who have the ability to make a significant impact on the industry,” Ghandour added.

The startup offers no-code, native GenAI product discovery solutions to bolster online sales and customer lifetime value (LTV) for e-commerce businesses.

Dina Alsamhan, Co-Founder of, commented: "Our team at has unrivalled expertise in generative AI and optimisation technologies, and is committed to reimagining these problem spaces and addressing them by providing cutting edge solutions that fundamentally transform the way businesses connect with their shoppers.”