Abu Dhabi – Mubasher: RAK Ceramics, one of the world’s largest hi-tech manufacturers of lifestyle ceramics solutions, announced the opening of a new regional office in Singapore, the company said in a statement on Tuesday, adding that the new office, a wholly-owned subsidiary of RAK Ceramics, will be led by Carmen Herrada, vice president for Asia, who was appointed in July 2015.

“The opening of RAK Ceramics’ Singapore office is part of the company’s value-creation plan, which a re-focused strategy to streamline global businesses and pursue the most profitable operations,” according to the statement.

Through its new office, the UAE-based ceramics firm will be strategically positioned to serve the Asia Pacific region, the fastest- growing region in the ceramic tiles market globally, both in terms of production and consumption, according to a recent report by Transparency Market Research.

“The launch of our new regional office in Singapore is a step towards fully leveraging the significant growth potential of the Asia Pacific region. As the ceramics market continues to benefit from higher per capita income and increased spending in the region, RAK Ceramics will be well positioned to understand and satisfy the local demands of our customers,” said CEO Abdallah Massaad.

He added that the company aims to solidify its partnerships and distribution channels in high growth and high demand markets around the world. “We view Asia Pacific as a critical market to help achieve this,” he revealed.