Dubai – Mubasher: Emaar Properties has entered the era of digital transformation, the founder and chairman Mohamed Alabbar said.

The company is leveraging the potential of digital technology to improve its efficiency, productivity, and customer service, he added during his visit to Harvard Business School in Boston.

UAE companies plan to increase their digital investments by 25% year-on-year, according to a previous study by Omobono and Radius Global Market Research.