Mubasher: Al Hamra, Ras Al Khaimah’s largest real estate developer and investment company, on Sunday posted that the company plans to bring all subsidiaries under one umbrella.

The step aims to boost the group’s premier lifestyle real estate developments and luxury hospitality and leisure offering, Al Hamra said in a statement.

The move entailed bringing Al Hamra's entities including the Al Hamra Golf Club, Al Hamra Marina & Yacht Club, Al Hamra Mall, Manar Mall, the multi-award-winning Al Hamra Village and Al Hamra Real Estate Development under the new brand name, the statement showed.

“We are more focused than ever before to achieve the company’s growth plans by strengthening our brand credentials. We have garnered a reputation for always delivering quality products while providing first-class service to our customers, something our rebranding will further enhance,” general manager of Al Hamra Benoy Kurien commented.

The new tagline, ‘Ras Al Khaimah reimagined’, is drawing on Al Hamra’s 15-year presence in the emirate and the changes the company has made to the landscape.

“Our new branding is laying the foundation to replicate the successes we’ve achieved since inception in 2003,” Kurien added.